Question 1

You're a brand-new agency. Why should I trust you?

Accepted Answer

Fair question. We don't ask you to trust us. We put it in writing. Month-to-month, so we only keep you if the calls keep coming. Everything in your name from day one, so you can walk anytime. And you can see the live portal and a real sample report before you spend a dollar. Being new also means the founders run your account personally, not a junior buried under 50 others.

Question 2

Do I have to sign a contract?

Accepted Answer

No. It's month-to-month with 30 days' notice to cancel. The only thing keeping you here is your phone ringing.

Question 3

Who actually runs my account?

Accepted Answer

The founders, Bella and Luke, directly. No handoff to a junior team three layers down.

Question 4

What does the ad spend cost?

Accepted Answer

That's separate and entirely up to you. It goes straight to Google and Meta from your own account. We never touch it or mark it up. As a rough guide: Seedling clients spend $800–$1,500/mo on ads, Sprout $1,500–$3,000, and Grove $3,000–$5,000. We'll recommend a budget that fits your market on the audit call.

Question 5

How fast will I see leads?

Accepted Answer

Your campaigns, tracking, and automations are live within 14 days. Once they're running, calls start coming in. Local Service Ads usually generate calls within the first week of approval, and Google Search hits its stride by month 2–3. We'll walk you through exactly what to expect on your 45-minute kickoff call.

Question 6

Do you work with my trade?

Accepted Answer

We work with HVAC, roofing, plumbing, electrical, and landscaping across Canada (excluding Quebec). If that's you, book an audit and we'll tell you straight whether your market is open. Don't see your exact trade? Book anyway. If the fundamentals fit, we'll let you know.

Question 7

Do you manage reviews beyond Google?

Accepted Answer

Yes. We automate review requests across Google, HomeStars, Facebook, and Yelp. HomeStars in particular drives real inbound leads for Canadian trades and most agencies ignore it. We manage and grow your profile there too.

Question 8

What if I want to leave?

Accepted Answer

You give 30 days' notice and you're done. You keep every account, campaign, tracking number, and lead. It was all in your name the whole time. We don't hold anything hostage.

Northside Heating & Cooling

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